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Google Ads and Lead Generation for Local Service Businesses

Google Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service Businesses

I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles

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Google Ads and Lead Generation for Local Service Businesses

Google Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service Businesses

I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles

WhatsApp
Email

How I Help Local Service Businesses

Google Ads + Landing Pages

Google Business Profile Services

Google Business Profile Services

Search campaigns and focused landing pages designed to generate calls, enquiries and quote requests.

Google Business Profile Services

Google Business Profile Services

Google Business Profile Services

Setup, optimisation and ongoing management to improve visibility across Google Search and Maps.

You Work Directly With Me

Eugene Van Zyl, owner of Van Zyl Marketing

Focused on More Calls and Booked Jobs

 I do not believe every service business needs the same marketing package.


First, I look at how customers currently find and contact your business, then identify what may be limiting your calls, enquiries and booked jobs.


From there, I recommend and implement the right solution, whether that means Google Ads, a focused landing page or improving your Google Business Profile.


You work directly with me throughout the process, from the first conversation to setup and ongoing improvement.


 Based in South Africa, I work with local service businesses worldwide. 

Real Results

Google Ads campaign result showing 119 phone calls

92 Calls From a Focused Google Ads Campaign

When a Cape Town carpet and upholstery cleaning business began working with Van Zyl Marketing, business was slow and the owner needed a more consistent source of new work. 


We launched a focused Google Search campaign that recorded: 

119 phone calls over approximately 11 months, with 92 lasting long enough to qualify as call conversions. 


During his busiest period, the owner reported receiving three to four calls on many days and booking approximately three jobs per day. 

From Invisible to 202 Customer Actions

After optimising an existing Google Business Profile that was not appearing in relevant searches, the business generated:


12 Message clicks 

12 Calls 

1,868 profile views
348 search appearances
112 direction requests
66 website clicks


Want your business to appear when local customers search?


Message me now

My Approach

1. Understand the Business

Learn about your services, customers, capacity, goals and current sources of work. 

2. Identify the Opportunity

Determine where enquiries or bookings may be getting lost or underperforming. 

3. Build the Right Solution

Create the campaign, landing page, profile or system suited to the opportunity. 

4. Measure and Improve

Monitor performance, communicate clearly and improve using real feedback. 

Is Van Zyl Marketing the Right Fit?

Van Zyl Marketing works best with local service businesses that have capacity for more work and want to generate more qualified enquiries. 


This may include cleaning companies, garage-door specialists, HVAC contractors, pest-control businesses, pool services, aluminium installers and other service-based businesses. 

Message me now

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