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    Google Ads and Lead Generation for Local Service Businesses

    Google Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service Businesses

    I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles

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    Google Ads and Lead Generation for Local Service Businesses

    Google Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service BusinessesGoogle Ads and Lead Generation for Local Service Businesses

    I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles

    WhatsApp
    Email

    How I Help Local Service Businesses

    Google Ads + Landing Pages

    Google Business Profile Services

    Google Business Profile Services

    Search campaigns and focused landing pages designed to generate calls, enquiries and quote requests.

    Google Business Profile Services

    Google Business Profile Services

    Google Business Profile Services

    Setup, optimisation and ongoing management to improve visibility across Google Search and Maps.

    You Work Directly With Me

    Eugene Van Zyl, owner of Van Zyl Marketing

    Focused on More Calls and Booked Jobs

     I do not believe every service business needs the same marketing package.


    First, I look at how customers currently find and contact your business, then identify what may be limiting your calls, enquiries and booked jobs.


    From there, I recommend and implement the right solution, whether that means Google Ads, a focused landing page or improving your Google Business Profile.


    You work directly with me throughout the process, from the first conversation to setup and ongoing improvement.


     Based in South Africa, I work with local service businesses worldwide. 

    Real Results

    Google Ads campaign result showing 119 phone calls

    92 Calls From a Focused Google Ads Campaign

    When a Cape Town carpet and upholstery cleaning business began working with Van Zyl Marketing, business was slow and the owner needed a more consistent source of new work. 


    We launched a focused Google Search campaign that recorded 119 phone calls over approximately 11 months, with 92 lasting long enough to qualify as call conversions. 


    During his busiest period, the owner reported receiving three to four calls on many days and booking approximately three jobs per day. 

    Google Business Profile results showing 1,146 views and 144 customer actions

    From Invisible to 144 Customer Actions

     After optimising an existing Google Business Profile that was not appearing in relevant searches, the business generated:


    1,146 profile views
    348 search appearances
    74 direction requests
    52 website clicks
    11 WhatsApp clicks
    7 calls


    Want your business to appear when local customers search?


    Message me now

    My Approach

    1. Understand the Business

    Learn about your services, customers, capacity, goals and current sources of work. 

    2. Identify the Opportunity

    Determine where enquiries or bookings may be getting lost or underperforming. 

    3. Build the Right Solution

    Create the campaign, landing page, profile or system suited to the opportunity. 

    4. Measure and Improve

    Monitor performance, communicate clearly and improve using real feedback. 

    Is Van Zyl Marketing the Right Fit?

    Van Zyl Marketing works best with local service businesses that have capacity for more work and want to generate more qualified enquiries. 


    This may include cleaning companies, garage-door specialists, HVAC contractors, pest-control businesses, pool services, aluminium installers and other service-based businesses. 

    Message me now

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