

I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles
I help local businesses get more calls and booked jobs with Google Ads, landing pages and Google Business Profiles
Search campaigns and focused landing pages designed to generate calls, enquiries and quote requests.
Setup, optimisation and ongoing management to improve visibility across Google Search and Maps.

I do not believe every service business needs the same marketing package.
First, I look at how customers currently find and contact your business, then identify what may be limiting your calls, enquiries and booked jobs.
From there, I recommend and implement the right solution, whether that means Google Ads, a focused landing page or improving your Google Business Profile.
You work directly with me throughout the process, from the first conversation to setup and ongoing improvement.
Based in South Africa, I work with local service businesses worldwide.

When a Cape Town carpet and upholstery cleaning business began working with Van Zyl Marketing, business was slow and the owner needed a more consistent source of new work.
We launched a focused Google Search campaign that recorded 119 phone calls over approximately 11 months, with 92 lasting long enough to qualify as call conversions.
During his busiest period, the owner reported receiving three to four calls on many days and booking approximately three jobs per day.

After optimising an existing Google Business Profile that was not appearing in relevant searches, the business generated:
1,146 profile views
348 search appearances
74 direction requests
52 website clicks
11 WhatsApp clicks
7 calls
Want your business to appear when local customers search?
Learn about your services, customers, capacity, goals and current sources of work.
Determine where enquiries or bookings may be getting lost or underperforming.
Create the campaign, landing page, profile or system suited to the opportunity.
Monitor performance, communicate clearly and improve using real feedback.
Van Zyl Marketing works best with local service businesses that have capacity for more work and want to generate more qualified enquiries.
This may include cleaning companies, garage-door specialists, HVAC contractors, pest-control businesses, pool services, aluminium installers and other service-based businesses.
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